Search Engine Optimization Strategy

WebMatics will outline an intensive campaign that will focus on developing a strategic process to achieve high natural search results. Each month, WebMatics will prepare a customized Action Plan that will provide the best initiatives to perform over the course of that month. Our detailed SEO process is outlined below

Keyword Analysis & Selection

WebMatics will prepare a detailed, comprehensive keyword analysis of the top key terms that will impact visibility of the site. This detailed analysis will serve as the guideline for the terms, which WebMatics will focus its overall efforts to enhance. Our keyword analysis is extremely detailed and allows WebMatics to focus on the terms that will drive targeted visitors to your site. (Completed within 3-5 days of the onset of campaign)

Competitive Landscape

As part of the SEO strategy, WebMatics provides a detailed analysis covering a complete landscape overview of specific SERP’s (Search Engine Result Pages) with regards to the competitors who currently rank for the targeted key terms of the campaign to determine keyword specific strategies for improved campaign results. The competitive analysis will also focus your competitor’s domain authority, content as well as the volume of links maintained. Our goal with the competitive analysis is to determine a process to exceed what the competition currently has in place. (Completed within 3-4 days of completion of keyword analysis)

Ranking & Traffic Benchmarking

WebMatics will prepare a detailed benchmark report that will capture the current rankings of the specific keywords that will be optimized. It helps us to target our work to improve these rankings. We will also run a benchmark traffic report to study improvement in the traffic on the site. (Completed within 2 days of approval of suggested keywords)

Technical Site Evaluation

WebMatics will evaluate and provide an extensive on-site enhancement that will dramatically improve the overall “search engine friendliness” of the entire site. Each Site has its own specific areas of SEO Technical weaknesses. The following tasks are some of the key components to the natural search initiative and will be utilized as part of our overall strategy delivered across the entire site. (Completed within 7 days of approval of suggested keywords)

Content Development

As part of the SEO initiative, one key factor in the successful improvement of natural rankings revolves around the addition of relevant, authoritative and keyword dense content. WebMatics will work in unison with you to develop strong content that meets specific compliance requirements. This will include writing content to generate more quality backlinks to the site through articles, press releases, blog postings etc. If Client’s site lack textual content then the client will provide additional text content in electronic format for the purpose of creating additional or richer web pages. WebMatics can create site content at additional cost to the Client.

Off Page SEO/ Link Building

WebMatics will develop a comprehensive Off Page SEO or Link Building campaign that will provide high quality, compliant inbound links that work to increase the domain authority of your site.  This process helps provide a substantial boost to your overall rankings. WebMatics provides an extensive Link Landscape Analysis to understand your site (as well as competitor’s links), which includes.

 

  • Evaluation of competitors for keyword(s)
  • Link Silo Worksheet (keyword/Destination URL)
  • List of potential Natural Link Exchange Partners (keyword/industry)
  • Review Results of competitors

 

All links developed by WebMatics are judged based on the following criteria to ensure the development of the highest quality links:

  • Age of Referring Site
  • Social Value
  • Content Relevancy of Referring Site

Outbound Link Volume of Referring Site

Off Page SEO/ Link Building

WebMatics will provide you with a dedicated account project manager who will work with you to fully understand your specific campaign and act as your liaison with WebMatics. All of our account project managers have a team consisting of a dedicated assistant project manager, content developer, developer and online marketing associate that work in unison to gain maximum results for your campaign.  This dedicated approach enables your company to work with a team of professionals that fully understand your business and interact with you over the course of your campaign.

 

Our project management process provides full phone and email support as well as weekly “check-in” contact to update you on the status of your campaign.

SEO Plan 1

  • Initial Review and Analysis
  • Number of Keywords/ Key phrases - 15
  • In-depth Site Analysis
  • Keyword Research & Analysis
  • Baseline Search Engine Ranking Report
  • Baseline Traffic Report
  • Detailed Links Audit & Disavow
  • Historical Data Review & Penalty Audit
  • Competition Analysis & Reporting.
  • Standard Campaign Set-up
  • Google Search Console - Account Set-up & regular monitoring
  • Bing Webmaster Tools - Account Set-up & regular monitoring
  • Robots.txt Creation/ Analysis - Aids search engine crawler, fix errors & auto sitemaps discovery
  • XML Sitemap Set-up & Verification - Creation/ Updating and Submission with Google and Bing
  • On-Site Blog Integration - Integration of Blog on the site for Enhanced Content Marketing
  • On-Site Social Buttons Integration - Integration of popular social buttons for social accessibility
  • Structured Data Addition/Optimization - Product/ Service Rich Snippets w/ Rating, Price, Reviews, Offers, etc.
  • Google Analytics & Tracking
  • Google Analytics Account Set-up
  • Conversion Tracking Review & Set-up
  • Macro & Micro Goals Set-up
  • Google Analytics Filters Set-up
  • Site Search Tracking Set-up
  • Event Tracking Set-up
  • On Page Optimization
  • Meta Tag Optimization - Includes Titles, Meta description and Keywords tag optimization
  • Landing Page Content Optimization - Focus on Keyword density, Order, Proximity and Prominence
  • URL Optimization - Inclusion of Keywords in the File, Folder name etc.
  • Hyperlinks Optimization - Site information architecture and anchor text optimization
  • SEO Meta Tags - Addition of Cannonical, NOODP, NOYDIR tags
  • Header Optimization - to tag optimization with proper use of CSS
  • Image Optimization - ALT tag and Image file name optimization
  • Breadcrumbs Optimization - Optimized for usability & keyword enhancement
  • Navigation Structure Optimization - Consultation on good structure for better crawling & site links
  • Technical Website Evaluation
  • Paid On-Site Content Creation
  • Each Website has its own specific areas of SEO Technical weaknesses. Some standard evaluation we conduct includes:
  • Crawl Errors
  • Site Architecture Evaluation
  • Programming Code Evaluation
  • Webpage Design Issues
  • Dead Pages/ Broken Links
  • Duplicate Content Issues
  • W3C Validation (only home page)
  • Site Download Speed Analysis.
  • Implementation/ Programming Changes
  • Implementation of all SEO Changes
  • Fixing the Identified Technical Issues
  • Off Page SEO/ Link Building
  • Competitive Links Research & Assessment - Detail top competitor's links audit & research to define link building strategy
  • Social Bookmarking (Do follow) - 25 Bookmarks/ Month
  • Business Profile Listing - 4 Business Profiles/ Month
  • RSS Feeds Optimization- 15 Feeds/ Month
  • Review Website Submission- 1/ Month
  • Image Promotion - 5/ Month
  • Video Promotion- 2/ Month
  • Local Listings (if applicable) - 8/ Month
  • Shopping Feeds Promotion (if applicable) - 15/ Month
  • Classified Listings - 4/ Month
  • Content Marketing & Syndication
  • Production of PR Story & Publishing - 1 PR Writing & Promotion/ Month. Each PR submitted with 25 PR distribution sites
  • Article Production & Promotion - 1 Article Writing & Promotion in Every Month. Each article submitted with 10 authority article sites
  • Blog Posts Writing & Promotion - 2/ Month
  • On-Site Blog Promotion - 8 Social Share, Bookmarks & Directory Submissions Per Month
  • External Blog Promotion - 8 Social Share, Bookmarks & Directory Submissions Per Month
  • Web 2.0 Page - HubPages, Tumblr, etc. - 1/ Month
  • Document Sharing - 5/ Month
  • Social Media Marketing
  • Initial Social Profiles Creation/Set-up
  • Regular Social Media Posting
  • Paid Marketing
  • Paid Guest Posts for Link Building
  • Paid Press Release Promotion
  • Paid Article Writing & Promotion
  • Authority Directory Submissions
  • Performance Tracking & Reporting

$549 Month

SEO Base Plan II

  • Initial Review and Analysis
  • Number of Keywords/ Key phrases - 30
  • In-depth Site Analysis
  • Keyword Research & Analysis
  • Baseline Search Engine Ranking Report
  • Baseline Traffic Report
  • Detailed Links Audit & Disavow
  • Historical Data Review & Penalty Audit
  • Competition Analysis & Reporting
  • Standard Campaign Set-up
  • Google Search Console
  • Bing Webmaster Tools
  • Robots.txt Creation/ Analysis - Aids search engine crawler, fix errors & auto sitemaps discovery
  • XML Sitemap Set-up & Verification - Creation/ Updating and Submission with Google and Bing
  • On-Site Blog Integration - Integration of Blog on the site for Enhanced Content Marketing
  • On-Site Social Buttons Integration - Integration of popular social buttons for social accessibility
  • Structured Data Addition/Optimization - Product/ Service Rich Snippets w/ Rating, Price, Reviews, Offers, etc.
  • Google Analytics & Tracking
  • Google Analytics Account Set-up - Universal Analytics Set-up/Upgrade
  • Conversion Tracking Review & Set-up
  • Macro & Micro Goals Set-up
  • Google Analytics Filters Set-up
  • Site Search Tracking Set-up
  • Event Tracking Set-up
  • On Page Optimization
  • Meta Tag Optimization- Includes Titles, Meta description and Keywords tag optimization
  • Landing Page Content Optimization - Focus on Keyword density, Order, Proximity and Prominence
  • URL Optimization - Inclusion of Keywords in the File, Folder name etc.
  • Hyperlinks Optimization - Site information architecture and anchor text optimization
  • SEO Meta Tags - Addition of Cannonical, NOODP, NOYDIR tags
  • Header Optimization - to tag optimization with proper use of CSS
  • Image Optimization - ALT tag and Image file name optimization
  • Breadcrumbs Optimization - Optimized for usability & keyword enhancement
  • Navigation Structure Optimization - Consultation on good structure for better crawling & sitelinks
  • Paid On-Site Content Creation
  • Technical Website Evaluation
  • Crawl Errors
  • Site Architecture Evaluation
  • Programming Code Evaluation
  • Webpage Design Issues
  • Dead Pages/ Broken Links
  • Duplicate Content Issues
  • W3C Validation (only home page)
  • Site Download Speed Analysis
  • Implementation/ Programming Changes
  • Implementation of all SEO Changes - Included, would require full website access
  • Fixing the Identified Technical Issues
  • Off Page SEO/ Link Building
  • Competitive Links Research & Assessment
  • Social Bookmarking (Do follow) - 50 Bookmarks/ Month
  • Business Profile Listing - 6 Business Profiles/ Month
  • RSS Feeds Optimization - 30 Feeds/ Month
  • Review Website Submission - 2/ Month
  • Image Promotion - 8/ Month
  • Video Promotion - 3/ Month
  • Local Listings (if applicable) - 12/ Month
  • Shopping Feeds Promotion (if applicable) - 30/ Month
  • Classified Listings - 6/ Month
  • Forum/Discussion Boards - 1/ Month
  • Content Marketing & Syndication
  • Production of PR Story & Publishing - 2 PR Writing & Promotion/ Month. Each PR submitted with 25 PR distribution sites
  • Article Production & Promotion - 2 Article Writing & Promotion in Every Month. Each article submitted with 10 authority article sites
  • Blog Posts Writing & Promotion - 4/ Month
  • On-Site Blog Promotion - 10 Social Share, Bookmarks & Directory Submissions Per Month
  • External Blog Promotion - 10 Social Share, Bookmarks & Directory Submissions Per Month
  • Web 2.0 Page - HubPages, Tumblr, etc. - 2/ Month
  • Document Sharing - 10/ Month
  • Infographics Promotion - 1 Infographic creation. Each promoted in 5 infographic sites.
  • Social Media Marketing
  • Initial Social Profiles Creation/Set-up
  • Regular Social Media Posting
  • Paid Marketing
  • Paid Guest Posts for Link Building
  • Paid Press Release Promotion
  • Paid Article Writing & Promotion
  • Authority Directory Submissions
  • Performance Tracking & Reporting
  • Monthly Executive Summary Report
  • Live Keywords Rank Tracking
  • Monthly Keyword Rank Reporting
  • Monthly Off Page/Links Reporting
  • Monthly Traffic Reporting
  • Online Project Management Schedule
  • Monthly Competitor Monitoring
  • Custom Google Analytics Dashboard
  • Customer Support
  • Email
  • Client Center (24/7)
  • Chat
  • Phone

$989 Month

SEO Base Plan III

  • Initial Review and Analysis
  • Number of Keywords/ Key phrases - 50
  • In-depth Site Analysis
  • Keyword Research & Analysis
  • Baseline Search Engine Ranking Report
  • Baseline Traffic Report
  • Detailed Links Audit & Disavow
  • Historical Data Review & Penalty Audit
  • Competition Analysis & Reporting
  • Standard Campaign Set-up
  • Google Search Console
  • Bing Webmaster Tools
  • Robots.txt Creation/ Analysis - Aids search engine crawler, fix errors & auto sitemaps discovery
  • XML Sitemap Set-up & Verification - Creation/ Updating and Submission with Google and Bing
  • On-Site Blog Integration - Integration of Blog on the site for Enhanced Content Marketing
  • On-Site Social Buttons Integration - Integration of popular social buttons for social accessibility
  • Structured Data Addition/Optimization - Product/ Service Rich Snippets w/ Rating, Price, Reviews, Offers, etc.
  • Google Analytics & Tracking
  • Google Analytics Account Set-up - Universal Analytics Set-up/Upgrade
  • Conversion Tracking Review & Set-up
  • Macro & Micro Goals Set-up
  • Google Analytics Filters Set-up
  • Site Search Tracking Set-up
  • Event Tracking Set-up
  • On Page Optimization
  • Meta Tag Optimization - Includes Titles, Meta description and Keywords tag optimization
  • Landing Page Content Optimization - Focus on Keyword density, Order, Proximity and Prominence
  • URL Optimization - Inclusion of Keywords in the File, Folder name etc.
  • Hyperlinks Optimization - Site information architecture and anchor text optimization
  • SEO Meta Tags - Addition of Cannonical, NOODP, NOYDIR tags
  • Header Optimization - to tag optimization with proper use of CSS
  • Image Optimization - ALT tag and Image file name optimization
  • Breadcrumbs Optimization - Optimized for usability & keyword enhancement
  • Navigation Structure Optimization - Consultation on good structure for better crawling & sitelinks
  • Paid On-Site Content Creation
  • Technical Website Evaluation
  • Crawl Errors
  • Site Architecture Evaluation
  • Programming Code Evaluation
  • Webpage Design Issues
  • Dead Pages/ Broken Links
  • Duplicate Content Issues
  • W3C Validation (only home page)
  • Site Download Speed Analysis
  • Implementation/ Programming Changes
  • Implementation of all SEO Changes
  • Fixing the Identified Technical Issues
  • Off Page SEO/ Link Building
  • Competitive Links Research & Assessment
  • Social Bookmarking (Do follow) - 75 Bookmarks/ Month
  • Business Profile Listing - 8 Business Profiles/ Month
  • RSS Feeds Optimization - 50 Feeds/ Month
  • Review Website Submission - 3/ Month
  • Image Promotion - 12/ Month
  • Video Promotion - 4/ Month
  • Local Listings (if applicable) - 15/ Month
  • Shopping Feeds Promotion (if applicable) - 50/ Month
  • Classified Listings - 6/ Month
  • Forum/Discussion Boards - 2/ Month
  • Content Marketing & Syndication
  • Production of PR Story & Publishing - 2 PR Writing & Promotion/ Month. Each PR submitted with 25 PR distribution sites
  • Article Production & Promotion - 3 Article Writing & Promotion in Every Month. Each article submitted with 10 authority article sites
  • Blog Posts Writing & Promotion - 6/ Month
  • On-Site Blog Promotion - 12 Social Share, Bookmarks & Directory Submissions Per Month
  • External Blog Promotion - 12 Social Share, Bookmarks & Directory Submissions Per Month
  • Web 2.0 Page - HubPages, Tumblr, etc. - 3/ Month
  • Document Sharing - 15/ Month
  • Infographics Promotion - 2 Infographic creations. Each promoted in 5 infographic sites.
  • Content Link Assets Creation - 1/ Month
  • Links Outreach Activity - 10 Outreach/ Month
  • Social Media Marketing
  • Initial Social Profiles Creation/Set-up
  • Regular Social Media Posting
  • Paid Marketing
  • Paid Guest Posts for Link Building
  • Paid Press Release Promotion
  • Paid Article Writing & Promotion
  • Authority Directory Submissions
  • Performance Tracking & Reporting
  • Monthly Executive Summary Report
  • Live Keywords Rank Tracking
  • Monthly Keyword Rank Reporting
  • Monthly Off Page/Links Reporting
  • Monthly Traffic Reporting
  • Online Project Management Schedule
  • Monthly Competitor Monitoring
  • Custom Google Analytics Dashboard
  • Customer Support
  • Email
  • Client Center (24/7)
  • Chat
  • Phone

$1,429 Month