Search Media Optimisation Strategy

Social Media Optimization (SMO) has taken the world by storm. There really isn’t any other media like social media. Social Media helps deliver your message directly to your audience and encourage them to buy. It can highlight grievances and deal with them in one full-swoop. No other medium allows you to interact and talks directly to such a large audience reach in such a personable way – Social Media is all about instilling a philosophy of participation.

Social Media Optimization is a set of methods for attracting visitors to website by promoting and publicizing it through popular social networks such as Facebook, Twitter, LinkedIn, MySpace, YouTube etc. We offer a diverse range of social media optimization packages that will help you accommodate your budget according to your needs.

WebMatics will outline an intensive campaign with supplemental micro-campaigns to achieve maximum social engagement.  Each month, WebMatics will prepare a customized Action Plan that will offer the best initiative to perform over the course of that month. Our detailed SMO process is outlined below:

Monthly Action Plan:

WebMatics will provide monthly action plan with new strategies for potential SM campaigns in relation to current trends and insights.  WebMatics recommends the flexibility to adjust Social Media campaigns monthly according to progress reporting.

Competitive Analysis:

WebMatics will review campaigns from specific competitors in relation to your product or service offering. A competitive landscape analysis is required to determine keyword specific strategies to improve overall results.
(Completed within 2 days of implementation of main SM campaign)

Benchmarking:

WebMatics will prepare a detailed benchmark report that will capture the current analytics/insights/rankings of the specific platform of each pending campaign.
(Completed within 2 days of implementation of SM micro-campaigns)

Content Development:

As part of the SMO initiative, one key factor in successful improvement of SM efforts is unique, quality content. WebMatics team of content developers will not only be available on monthly strategy meetings, but will also participate in weekly internal team meetings, which provide continuing-ed related to your specific industry.
(Content creation will be provided on an on-going basis)

Project Management:

WebMatics will provide you with a dedicated account project manager who will work with you to fully understand your specific campaign and act as your liaison with WebMatics. This dedicated approach enables your company to work with a professional that will fully understand your business and interact with you over the course of your campaign.

WebMatics Client Center:

WebMatics will provide you with a login and access to your own personalized dashboard that will provide you update on the SM Campaign.

Social Brand Building

WebMatics will develop a comprehensive link building as part of your Social Brand Building, which is valuable in gaining backlinks toward your social platforms. This process helps provide a substantial boost to your overall rankings. WebMatics provides an extensive Link Landscape Analysis to understand your site (as well as competitor’s links), which includes:

  • Evaluation of competitors for keyword(s)
  • Link Silo Worksheet (keyword/Destination URL)
  • List of potential Natural Link Exchange Partners (keyword/industry)
  • Review Results of competitors

SMO BASE Plan I

  • CAMPAIGN SET-UP
  • Monthly Action Plan
  • Regular Social Monitoring
  • Monthly Trends Report and Social Media Analytics (Google+, FB Insights, Twitter Stats, Trends and Analytics)
  • Google Analytics Analysis – Traffic and conversion optimization analysis
  • Google Alerts Analysis and/or set up (Reputation Management) with White Paper
  • Robots.txt / Canonical Tags / No ODP & YDIR Meta Tag Optimisation & Review
  • ON-SITE & CONTENT DEVELOPMENT
  • Blog Creation and Design
  • SEO Enhanced Blog Posts (2 Posts/ week)
  • Social Platform Connection – Connect Blog, Twitter and Facebook
  • Google Plus – SOCIAL NETWORK
  • Google Plus Profile Page Set Up and/or Optimization
  • Page Profile Writing & Optimization & Plus Group Creation and Management
  • Managed Link Connections for enhanced sharing
  • Engaging Profile Posts (15)
  • Update to Active Community
  • Integration of Useful Applications
  • 1 Button Syndication and Exchanges
  • Proactive Content Writing and Connections (2 hours)
  • FACEBOOK – SOCIAL NETWORK
  • Facebook Page Set Up and/or Optimization
  • Page Profile Writing & Optimization
  • Professionally Designed Landing Page (iFrame/FBML) to Encourage LIKE Conversions
  • Custom Tab Implementation and Design (1 per month)
  • Engaging Profile Posts (6)
  • Update to Active Community
  • Integration of Useful Applications
  • Tell Your Fans – Invite New Users from Client Supplied List (5,000 max. - .csv)
  • Proactive Group Posts (2 hours)
  • TWITTER – MICROBLOGGING
  • Account Set Up & Professionally Designed Background and Page Elements
  • Profile Writing and Optimization
  • Engaging Tweets within appropriate Lists, #hashtags and @authoritative Profiles (10)
  • Sponsored Tweets - 2 tweets using authoritative handles with 10,000 followers minimum
  • List Management (2 hours) – Proactively follow profiles within industry to encourage reciprocal followers. Manage Twitter profile grade by removing non-responsive handles
  • LINKEDIN – SOCIAL NETWORK
  • LinkedIn Page Set Up and/or Optimization
  • Page Profile Writing & Optimization
  • Engaging Profile Posts (6)
  • Update to Active Community
  • Integration of Useful Applications
  • Proactive Group Posts (2 hours)
  • PINTEREST – SOCIAL NETWORK
  • Page creation and set-up
  • Creation of Pinterest button for company website/blog
  • Creation of custom business URL
  • Updating of pin boards
  • Re-pinning of relevant content
  • Relevant topic interaction
  • Following of relevant Pinners
  • PHOTO SHARING
  • Account/Profile Setup with Flickr & Facebook Photo Gallery
  • Sharing & Marketing (20 per month)
  • PRESENTATION SHARING
  • Account/Profile Setup with Flickr, Slideshare & Facebook Photo Gallery
  • Sharing & Marketing (20 per month)
  • BLOG MARKETING
  • Creation of WordPress Blog
  • Addition of RSS button on the site
  • Weekly Posts (5)
  • Weekly Blog Commenting (5)
  • Blog Promotion (2 hours)
  • BUSINESS PROMOTIONAL PAGES
  • Account/Profile Setup with Squidoo, HubPages & Google Knol
  • Sharing & Marketing (10 per month)
  • ONLINE VIDEO OPTIMIZATION
  • Account and Channel Set Up and Professionally Designed
  • Profile Writing and Optimization
  • Upload/Management of Videos – 5 per month
  • Video Title, Description and Tag Optimization
  • SOCIAL PRESS
  • Blogger Relations (Launching a new Service Product)
  • Press Release Writing & Syndication (5 per month)
  • Outreach to targeted blogs and sites
  • Message Strategy
  • Monitoring & Reporting
  • SOCIAL BOOKMARKING/ TAGGING
  • Social Bookmarks (60 backlinks per month)
  • 15 for Facebook
  • 15 for Twitter
  • 15 for YouTube
  • 15 for LinkedIn

$1,649 Month

SMO Base Plan II

  • CAMPAIGN SET-UP
  • Monthly Action Plan
  • Regular Social Monitoring
  • Monthly Trends Report and Social Media Analytics (Google+, FB Insights, Twitter Stats, Trends and Analytics)
  • Google Analytics Analysis – Traffic and conversion optimization analysis
  • Google Alerts Analysis and/or set up (Reputation Management) with White Paper
  • Robots.txt / Canonical Tags / No ODP & YDIR Meta Tag Optimisation & Review
  • ON-SITE & CONTENT DEVELOPMENT
  • Blog Creation and Design
  • SEO Enhanced Blog Posts (4 Posts/ week)
  • Social Platform Connection – Connect Blog, Twitter and Facebook
  • Google Plus – SOCIAL NETWORK
  • Google Plus Profile Page Set Up and/or Optimization
  • Page Profile Writing & Optimization & Plus Group Creation and Management
  • Managed Link Connections for enhanced sharing
  • Engaging Profile Posts (20)
  • Update to Active Community
  • Integration of Useful Applications
  • 1 Button Syndication and Exchange
  • Proactive Content Writing and Connections (2 hours)
  • FACEBOOK – SOCIAL NETWORK
  • Facebook Page Set Up and/or Optimization
  • Page Profile Writing & Optimization
  • Professionally Designed Landing Page (iFrame/FBML) to Encourage LIKE Conversions
  • Custom Tab Implementation and Design (1 per month)
  • Engaging Profile Posts (10)
  • Update to Active Community
  • Integration of Useful Applications
  • Tell Your Fans – Invite New Users from Client Supplied List (5,000 max. - .csv)
  • Proactive Group Posts (3 hours)
  • TWITTER – MICROBLOGGING
  • Account Set Up & Professionally Designed Background and Page Elements
  • Profile Writing and Optimization
  • Engaging Tweets within appropriate Lists, #hashtags and @authoritative Profiles (15)
  • Sponsored Tweets - 6 tweets using authoritative handles with 10,000 followers minimum
  • List Management (3 hours) – Proactively follow profiles within industry to encourage reciprocal followers. Manage Twitter profile grade by removing non-responsive handles
  • LINKEDIN – SOCIAL NETWORK
  • LinkedIn Page Set Up and/or Optimization
  • Page Profile Writing & Optimization
  • Engaging Profile Posts (8)
  • Update to Active Community
  • Integration of Useful Applications
  • Proactive Group Posts (3 hours)
  • PINTEREST – SOCIAL NETWORK
  • Page creation and set-up
  • Creation of Pinterest button for company website/blog
  • Creation of custom business URL
  • Updating of pin boards
  • Re-pinning of relevant content
  • Relevant topic interaction
  • Following of relevant Pinners
  • PHOTO SHARING
  • Account/Profile Setup with Flickr & Facebook Photo Gallery
  • Sharing & Marketing (30 per month)
  • PRESENTATION SHARING
  • Account/Profile Setup with Flickr, Slideshare & Facebook Photo Gallery
  • Sharing & Marketing (30 per month)
  • BLOG MARKETING
  • Creation of WordPress Blog
  • Addition of RSS button on the site
  • Weekly Posts (8)
  • Weekly Blog Commenting (8)
  • Blog Promotion (3 hours)
  • BUSINESS PROMOTIONAL PAGES
  • Account/Profile Setup with Squidoo, HubPages & Google Knol
  • Sharing & Marketing (15 per month)
  • ONLINE VIDEO OPTIMIZATION
  • Account and Channel Set Up and Professionally Designed
  • Profile Writing and Optimization
  • Upload/Management of Videos – 8 per month
  • Video Title, Description and Tag Optimization
  • SOCIAL PRESS
  • Blogger Relations (Launching a new Service Product)
  • Press Release Writing & Syndication (8 per month)
  • Outreach to targeted blogs and sites
  • Message Strategy
  • Monitoring & Reporting
  • SOCIAL BOOKMARKING/ TAGGING
  • Social Bookmarks (60 backlinks per month)
  • 20 for Facebook
  • 20 for Twitter
  • 20 for YouTube
  • 20 for LinkedIn

$3,299 Month